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How is LED technology shaping the world of brands and businesses?


Rapid advances in LED technology are providing more and more opportunities for brands and businesses to stand out from the crowd with their customer experiences and advertising campaigns.

We get to hear a lot about this technology in asset finance through our Technology Finance team. And no more so as when our team recently headed out to Integrated Systems Europe (ISE), the world’s largest AV systems integration trade show.

In light of this, we look back at some of our favourite ways from over the years in which brands have benefitted from these advances in technology…

Adidas – The Highest Goal

Tokyo, the hub for technology and innovation was the host for this campaign by Adidas, where a digital billboard was placed over 200m above ground, on the side of a building.

The campaign was interactive and if users downloaded an app, they could pretend to throw a football, which would subsequently be caught and kicked by the football player on the billboard.

This caught the attention of media across the globe, as the sports brand combined digital signage with an interactive element.

Inamo’s techno-tables

Inamo, a popular London restaurant, stands out from the crowd with its interactive table ordering system.


Diners can order using the LED screens on the table in front of them. The technology doesn’t stop there, as the screens also allow games to be played, a ‘chef-cam’ to be watched and tables to be personalised with photos.

Stanley the Vitality dog

Seen at football, rugby, cricket and netball stadiums, this famous hound (who goes by the name of Stanley) trots along the perimeter of the pitches, to promote Vitality health insurance, thanks to advances in LED and green-screen technology.


The British Airways Boy

British Airways caught the attention of the media when it launched its #lookup campaign in Piccadilly Circus, London.

The digital board knew when a plane was flying overhead and the boy on the screen would stand up, point at the plane and walk across the screen as it flew by.

Women’s Aid and ‘Look at Me’

A partnership between London ad agency, WCRS and charity, Women’s Aid brought this emotive campaign to London, in a bid to raise awareness of domestic violence.

The billboards, depicting the bruised face of a woman, would use facial recognition technology to detect when a passer by was paying attention to the advert. A viewer count would then be updated at the bottom of the board, gradually altering the image and reducing the bruising on the woman’s face.

Looking to fund a technology supported project of your own? Talk to our technology finance team on 0208 334 2100 or at [email protected] to find out how we can help.

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